{"id":3001,"date":"2021-11-02T21:08:14","date_gmt":"2021-11-02T21:08:14","guid":{"rendered":"https:\/\/rachelschardtdesign.com\/?p=3001"},"modified":"2021-12-30T22:22:16","modified_gmt":"2021-12-30T22:22:16","slug":"how-seo-works","status":"publish","type":"post","link":"https:\/\/rachelschardtdesign.com\/how-seo-works\/","title":{"rendered":"How SEO Works and Why it&#8217;s Partially Common Sense"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3001\" class=\"elementor elementor-3001\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-207f447f elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"207f447f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f242153\" data-id=\"f242153\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6f48c7e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f48c7e2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af1dcd7\" data-id=\"af1dcd7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-70cf63a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70cf63a7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7b1da3ad\" data-id=\"7b1da3ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a79037b elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"a79037b\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e6fa872 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/rachelschardtdesign.com\/2021\/11\/02\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>November 2, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b2beadc elementor-widget elementor-widget-heading\" data-id=\"6b2beadc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">HOW DOES SEO WORK?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d42a359 elementor-widget elementor-widget-heading\" data-id=\"1d42a359\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">(it's partially common sense)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3550405d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3550405d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4acc6cd6\" data-id=\"4acc6cd6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c38533e elementor-widget elementor-widget-text-editor\" data-id=\"2c38533e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>You ever have those moments as a business owner where something is just. so. obvious. and when you put the pieces together you&#8217;re like this emoji:\u00a0<\/strong>\ud83e\udd26\ud83c\udffb\u200d\u2640\ufe0f.<\/p><p>Enter my most recent SEO client (content changed for anonymity). She was frustrated that she wasn&#8217;t coming up when you searched \u201cHouston Massage Therapist&#8221; on Google.\u00a0<\/p><p>So I took a look at her site and the words \u201cHouston Massage Therapist\u201d were nowhere to be found.<\/p><p>See, <b>site crawlers (which index your site for search results) can only rank you if the words actually appear on your site.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-755445ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"755445ce\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-27227a79\" data-id=\"27227a79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5eb96e elementor-widget elementor-widget-heading\" data-id=\"e5eb96e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Site crawlers (which index your site for search results) can only rank you if the words actually appear on your site in copy or in meta data.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b3b7a58 elementor-widget elementor-widget-text-editor\" data-id=\"7b3b7a58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-041a164 ); background-color: var( --e-global-color-2074f8d );\">(This is also why it&#8217;s so important that text is ACTUAL text, and not a graphic with the text that you exported from Canva and upload as an image.)<\/span><\/p><p>When I told my client this, the lightbulb went off and then her hand went to her head \ud83e\udd26\ud83c\udffb\u200d\u2640\ufe0f.<\/p><p>Now, just adding the phrase \u201cHouston Massage Therapist\u201d alone isn&#8217;t going to get her to show up on the first two pages of Google Search Results. There are other factors that determine your position. But the first step in showing up for a specific search is to have those words on your site.<\/p><p><strong>And when you think about it, it&#8217;s just. so. obvious.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13d1add5 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"13d1add5\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-post-navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/rachelschardtdesign.com\/4-ways-web-design-affects-seo\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i class=\"fa fa-angle-left\" aria-hidden=\"true\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">4 Ways Web Design Affects SEO<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/rachelschardtdesign.com\/instagram-seo-tips\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">Game-Changing Instagram SEO Tips No One is Telling You<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i class=\"fa fa-angle-right\" aria-hidden=\"true\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32d9a3d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32d9a3d8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1dccf10d\" data-id=\"1dccf10d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f33746b elementor-widget elementor-widget-heading\" data-id=\"3f33746b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Looking for more SEO tips?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-635068f8 elementor-widget elementor-widget-heading\" data-id=\"635068f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Grab my free guide \"Getting Started with SEO.\"<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-219b09d4 elementor-widget elementor-widget-html\" data-id=\"219b09d4\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div id=\"fd-form-6132d04d876c79b782e69052\"><\/div>\n<script>\n  window.fd('form', {\n    formId: '6132d04d876c79b782e69052',\n    containerEl: '#fd-form-6132d04d876c79b782e69052'\n  });\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>HOW DOES SEO WORK? (it&#8217;s partially common sense) You ever have those moments as a business owner where something is just. so. obvious. and when you put the pieces together you&#8217;re like this emoji:\u00a0\ud83e\udd26\ud83c\udffb\u200d\u2640\ufe0f. Enter my most recent SEO client (content changed for anonymity). She was frustrated that she wasn&#8217;t coming up when you searched [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"_links":{"self":[{"href":"https:\/\/rachelschardtdesign.com\/wp-json\/wp\/v2\/posts\/3001"}],"collection":[{"href":"https:\/\/rachelschardtdesign.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rachelschardtdesign.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rachelschardtdesign.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rachelschardtdesign.com\/wp-json\/wp\/v2\/comments?post=3001"}],"version-history":[{"count":32,"href":"https:\/\/rachelschardtdesign.com\/wp-json\/wp\/v2\/posts\/3001\/revisions"}],"predecessor-version":[{"id":3774,"href":"https:\/\/rachelschardtdesign.com\/wp-json\/wp\/v2\/posts\/3001\/revisions\/3774"}],"wp:attachment":[{"href":"https:\/\/rachelschardtdesign.com\/wp-json\/wp\/v2\/media?parent=3001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rachelschardtdesign.com\/wp-json\/wp\/v2\/categories?post=3001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rachelschardtdesign.com\/wp-json\/wp\/v2\/tags?post=3001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}